A new full service B2B marketing agency, has been launched that leverages the power of data to help businesses improve their engagement with customers, shorten buying cycles and connect their brand to target customers more effectively. Transmission will deliver integrated campaigns and Account-Based Marketing programmes across all B2B sectors, addressing the challenges of diminishing returns from traditional media and the need for marketing accountability in driving pipeline into sales.
Former digital agency head at Mediarun, Alex Wares has been appointed Managing Director at Transmission. Alex was previously instrumental in building and selling Mediarun to The Big Group back in 2014. The company will also draw on the experience of the specialist team instrumental in the ongoing growth and success of Pulse, the marketing agency of choice for the technology sector, sharing best practice and thought-leadership.
Transmission will adopt a highly scientific and analytical approach to help identify and target new opportunities for brands utilising Account-Based Marketing (ABM), a relatively new approach outside the technology industry that uses data and technology to identify propensity to buy. It enables companies to develop a deep understanding of decision making units in target customers and deliver bespoke campaign messaging across a wide variety of targeted media channels.
Transmission will bring together fully integrated planning, creative, content and activation teams in-house, under one roof, in one single agency to deliver a seamless solution from campaign conception to delivery. This ensures creative, messaging, content and media channels are aligned to provide maximum impact. It removes the need for businesses to employ multiple agencies and results in a fully integrated solution, increased efficiencies and a reduction in internal management time.
Alex Wares said: “At Transmission we use data to power every decision we make, enabling us to achieve demonstrable ROI for our clients. This involves specific audience analysis, taking into consideration: who they are, what they do, how they act, and how they like to consume content in which channels. To maximise the impact of any campaign you must understand the essence of the audience and create tailored campaigns fit for purpose. With experts from each marketing discipline in-house, from strategy development and creative, to content creation and activation, we create seamless, targeted campaigns that deliver real results.”
Weston Partnership Press Centre 