New Managing Director for Route Genie and Marketzone

Following significant growth in both the sales of Route Genie carriage management software and in Marketzone, its’ online stock disposal business, iForce has decided to invest in both products through the creation of the role of Managing Director Route Genie and Marketzone and the appointment of Luke Taylor to this new role.

Luke brings to iForce a wealth of e-commerce experience gained over the last eighteen years. Most recently, he was co-founder and CEO of the Marketplace Lab, an online business specialising in building marketplaces for some of the largest names in e-commerce. Prior to this, Luke worked for a number of highly regarded online retail businesses, including Play.com and Amazon.

In his new role Luke will take full responsibility for both brands, setting their strategic direction and ensuring that the software that supports both product propositions is developed to ensure that they remain market leading.

Brian Gaunt, CEO of iForce commented “I am delighted to welcome someone of Luke’s capability to the iForce team. He brings significant experience and knowledge of on-line retailing to iForce and will bring a true retail focus to the future direction of Route Genie and Marketzone.”

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