PAYING ATTENTION TO THE FINER DETAILS

By Justine Harding

If you have ever been fortunate enough to eat at a restaurant with a Michelin Star, then you will know that it is as much about the experience as it is about the food. At only 23 I have been lucky enough to eat in three restaurants which hold a Michelin Star. If I had to compare them, I would say the restaurant which paid the most attention to detail was the best. The table centre pieces were made of cutlery, the crockery and silverware were linked to the name of the restaurant, I was escorted to the bathroom (a very strange experience and something I haven’t had done since primary school) by the head waiter and the food was presented perfectly.

Why is this relevant for a blog on a PR website? Well I am quickly learning that attention to detail is the key to success in PR. As a consultancy, we have a number of different clients, each deserve the same level of care and attention to ensure they receive the best possible service.

When I am writing either a release, an article or a blog, I must make sure that everything is 100% grammatically correct and spelt properly. If I don’t, it can be extremely embarrassing for the client when their name appears in print next to mistakes. Clients can get a strong indication about how a company does business and how it will deal with big issues and projects, by how it deals with the little ones. For example, when we send out a report with images of the coverage we have received that month, if one of the images is blurry or slightly off centre it looks unprofessional and rushed and takes the focus away from the excellent results we have achieved. If we don’t take the time to make the report look perfect, how can our clients be sure that we will give the same level of detail when something really important happens?

As any typical millennial, I live a very fast paced and instant life. Social media has taught my generation to be quick by scrolling through feeds taking no more than five seconds to read a post. However, I am fast learning, and practically re-wiring my way of thinking, to take time and pay attention to the small details because they are what really matter.